IMG College

Named by the SportsBusiness Journal as America's Top Sports Marketing Agency, IMG College (formerly HOST) provides extensive, yet varied sports marketing services for several NCAA® Division I universities and conferences. IMG College represents Arizona, Furman, Gonzaga, Kansas, Kentucky, Michigan, Nebraska, Ohio State, Oklahoma State, Oregon, Rice, Tennessee, Texas, Western Kentucky and several conferences, including the Southeastern Conference, the Ohio Valley Conference and the Southern Conference.

IMG College also owns Dave Campbell’s Texas Football, is the rights holder for the AT&T Red River Rivalry and the State Farm Lonestar Showdown, and holds the marketing rights for the UIL (University Interscholastic League). Dave Campbell's Texas Football is a multi-media institution in Texas with an annual magazine; the Texas Football Classic; www.texasfootball.com; and a radio affiliation with Texas State Networks. The AT&T Red River Rivalry game between the Texas Longhorns and the Oklahoma Sooners, played each fall at the Cotton Bowl in Dallas, is in its 102nd year. The State Farm Lonestar Showdown is a year-long rivalry series between the Texas Longhorns and the Texas A&M Aggies. The UIL is the governing body of Public High School Athletics in Texas with over 1300 member institutions.

The rights to these schools, conferences, and properties include some, or all, of the following: radio and television programs, publishing, printing, creative design, marketing, licensing, Internet, national advertising and signage sales, and numerous lifestyle and event marketing platforms.

Additionally, IMG College holds the distinct position of having the longest consecutive relationship with the National Collegiate Athletic Association® (NCAA), over and above any other contractor. Having originally contracted with IMG College in 1976, the NCAA has trusted the Company for nearly 30 years to lead the industry in delivering the power of the collegiate market to consumers nationwide. Through an agreement with CBS Sports, IMG College oversees select NCAA rights including licensing, printing & publishing and special event promotions, like the NCAA Hoop City® interactive events.

IMG College, which has long-standing relationships with the College Football Hall of Fame, American Football Coaches Association, National Association of Basketball Coaches, Naismith Memorial Basketball Hall of Fame and the National Association of Collegiate Directors of Athletics, also was instrumental in the upstart of NCAA Football in 1997. This coalition - representing NACDA (National Association of Collegiate Directors of Athletics), AFCA (American Football Coaches Association), CCA (Collegiate Commissioners Association) and NCAA (National Collegiate Athletic Association) - has become the single voice in marketing and promoting college football. IMG College helps the group achieve its goal by implementing innovative grassroots extensions on the collegiate level, such as the "Take a Kid to the Game" program.

The Company continues to be integral in the annual University of Kentucky Sports Marketing Academy (UKSMA) (www.sportsmarketing.org). The UKSMA Professional Certification Program is the first of its kind in the field of sports marketing, and the Academy is a joint project of IMG College, the UK Gatton College of Business & Economics and UK Athletics Department.